Performance acquisition for regulated consumer markets
Customer acquisition, measured by what happens after the lead.
Peklava is a performance media company for consumer finance and insurance. We find consumers who are actively shopping — and we optimize for the outcomes our partners actually care about: funded loans, opened accounts, bound policies.
How we operate
Quality is the strategy, not the disclaimer.
Quality-first media buying
We buy media against downstream outcomes — funded, opened, bound — not raw lead counts. Volume that doesn’t convert for the partner doesn’t survive in our portfolio.
Feedback-loop operations
Partner quality signals flow back into bidding, budgets, and creative decisions on a daily cadence. What performs downstream gets scaled; what doesn’t gets cut.
Compliance-aware growth
Licensed where the law requires it, disciplined everywhere else: clear disclosures, consented handoffs, and vertical-specific restrictions built into every funnel.
What we do
Acquire. Route. Optimize. Report.
We acquire high-intent consumers across search, social, native, display, and partner channels; route them into compliant funnels; optimize against the quality signals our partners send back; and report on all of it with attribution partners can audit.
Acquire
Cross-platform paid media, built around consumer intent.
Route
Compliant funnels with clear disclosures and consented handoffs.
Optimize
Downstream quality signals drive daily decisions.
Report
Attribution, postbacks, and reporting partners can trust.
Owned & operated
Consumer properties we run ourselves.
Since 2007
Nearly two decades of online customer acquisition in financial services.
NMLS-licensed
Duly licensed mortgage broker in 24 states. Peklava LLC, DBA RateZip, NMLS ID 1592292.
Five verticals
Diversified across mortgage, personal loans and debt, deposits, insurance, and home services.
Consumer brands
Brands we've worked with.
Hundreds of nationally recognized financial companies work with Peklava to connect interested consumers with high-quality financial products. Some of the brands we have worked with include:
Trademarks are the property of their respective owners. References reflect past or present advertising relationships and do not imply endorsement.
Tell us the outcome you're accountable for.
If you buy customers — or send us the traffic that becomes them — we should talk.